Scion to go road racing in KONI Challenge

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Four years after it first hit showrooms, the Scion tC will finally make a showing in a professional road racing series. And no, factory optioned and equipped vehicles being tossed around Long Beach by B-list celebrities cannot be considered professional. A tC has already been heavily modified to compete in the Formula Drift series, but the peppy compact's road race profile, outside the annual celebrity race of course, has been relatively low. This weekend though, Toyota's sporty little coupe will be moving up from amateur abuse to make its big time debut in Grand-Am's KONI Challenge Series. This week's race will take place at Mid-Ohio Sports Car Course in Lexington, OH and the tC will be part of the ST (Sport Touring) class.
The Scion's venture into the KONI series is being fueled by communications firm Jackson-Dawson, TRD and BGB Motorsports. Driver and team manager Dan (pronounced Don) Gardner has taken his Scion's setup through the NASA club ranks to prove its worth. Having already tackled that territory, moving onto a production-based national series is the next logical step for the team. In the KONI Challenge ST class, Dan and his tC will face formidable foes such as Mazda RX8s, BMW 330s and Acura TSXs. While Toyota may be competitive on the ovals, hopefully this one can do better on the curves than the company's F1 effort. Check out the gallery below for snap shots of the Jackson-Dawson Scion tC and hit the jump for the full press release.

[ Via: Autoblog Scion ]
[ Tag: Jackson Dawson,JacksonDawson,KONI Challenge,KoniChallenge,mid-ohio raceway,Mid-ohioRaceway,Road Racing,RoadRacing,Scion tC,ScionTc ]

Mazdaspeed success proves you don't need NASCAR, F1 to prove your worth

Head out to any open track day and it's likely that you'll find more Mazda vehicles making the rounds on the tarmac than almost any other make. It's not rare to find out that at least one of the instructors doing a ride-along campaigns a Spec Miata, and during our last event, the same guy that flogged his caged MX-5 around the course (and was kind enough to help us figure out turn six) got into a Mazdaspeed3 for the long trek home from Thunderhill.
Mazdas currently account for around half the cars running during SCCA events, something that seems to be better for the brand than throwing big money at NASCAR or F1 in pursuit of serious performance credibility. And it's not just good for perception. Mazda sold $6.9 million in parts to grassroots teams last year and is expected to increase that amount to $7.8 million this year. While that's a small percentage of the overall Mazdaspeed sales for the year (MS products account for around $130 million total), it's obvious that Mazda has set the pace for any other automaker that wants to get in on the ground floor of racing.
Mazda's success is primarily based around its expansive lineup of products – everything from basic bolt-ons to ceramic apex seals for rotary engines –plus, SCCA-licensed racers can buy cars at discount, hit up the dealer for parts and if they forgot something come race day, there's a good chance that Mazdaspeed has a trailer at the event. The old adage of "race Sunday, sell Monday" holds less value today than it has in the past, but Mazda could redefine the saying to "Sell (parts) Friday, race hard Sunday."

[ Via: Autoweek ]
[ Tag: mazda, mazda miata, mazda mx-5, mazda mx5, MazdaMiata, MazdaMx-5, MazdaMx5, mazdaspeed, miata, mx-5, mx5, spec miata, spec-miata, SpecMiata ]

Mazda3 MPS to take on the Targa Tasmania, again

Mazda is heading Down Under to compete in the Targa Tasmania for its eighth campaign. The team, consisting of Rick Bates and Alister McRae, will be charging through the outback in one specially prepped Mazda3 MPS (or Mazdaspeed3 to those of us in NA). The 2WD Showroom Targa rules dictate that the vehicle has to remain somewhat stock, with the carpeting, power windows and audio equipment keeping things civil as the driving duo covers over 2,000 km during the six-day race. Naturally, the Mazda is outfitted with the necessary safety equipment, including a PCD roll cage, racing seats, five-point harnesses and a fire extinguisher, but the performance modifications are kept to a minimum. The MPS is equipped with upgraded springs and struts, brake pads, a new steering wheel, navigation equipment, cat-back exhaust (cats are still fitted), some additional ducting to cool off the brakes and a revised ECU. The race begins on the 15th of April and you can follow the teams' progress at Mazda Australia's Targa site.
Mazda's full press release is posted after the jump.

[ Via: Autoblog (Mazda) ]
[ Tag: mazda, mazda3 mps, Mazda3Mps, mazdaspeed3, targa tasmania, TargaTasmania ]